Linear
A B2B product site that feels like a designed object — dark, precise, and every animation earns its place. The bar for 'tool that looks inevitable'.
Inspiration
My curation — design, writing, and marketing I think is cool, and what I'm stealing from each. Good taste is just documented theft.
Karpathy's blog
Explains genuinely hard ideas in plain language with zero fluff. Proof that clarity is the whole game in technical writing.
Liquid Death
Selling canned water like a punk band. The canonical example that the story is the product — and that a commodity can have a personality.
The Brain Lab Co.
Neuroscience translated into content people actually want — explaining the brain to make life less scary. The model for teaching anything technical.
2511 Studio
Animation in service of the story — motion that explains instead of decorates. The takeaway: I can teach and tell stories with animation, building visuals I'd never be able to film otherwise.
brainrotco
Interesting, but the animations are wallpaper — they don't match what's being said. The higher bar: animations and diagrams that actually illustrate the content in question.
This page reads from src/data/inspiration.ts — add an entry there and it shows up here. No CMS, no database, just a typed array.